3 Tips on Using Instagram Stories for Your Business

3 Tips on Using Instagram Stories for Your Business

With the invention of Instagram stories and all of the countless updates and improvements, Instagram is no longer specifically for individuals, but also for businesses like yours.

Businesses are reaping the benefits of using Instagram stories. If you’re interested in how it can help your business, take a look at these 3 types of Instagram stories for businesses.

Behind-the-Scenes Stories

Part of the beauty of Instagram stories is that they don’t have to be grandiose video productions. It’s quite the opposite actually. Many businesses are creating Instagram stories to share behind-the-scenes looks. Grant your users sneak peeks to the inner workings of your business—from your employees working on projects to the crazy shenanigans that happen in your staff meetings. Whatever you choose to share from behind the scenes, it keeps your followers engaged and interested in not only your business but gives them a real connection with your business.

How-To’s and Tutorials

Here is another way companies can benefit from using Instagram stories. Using the sequential format, businesses create step-by-step guides or how-to instructions on how to achieve something or complete a task. From glass blowing to how to cut your man’s hair during the quarantine, there are so many ways that you can use Instagram Stories to promote your how-to videos. The goal is to provide bite-sized informative content to your followers.

Special Offers, Deals, Promotions

You can use Instagram stories to promote specials just as you’d promote it on a regular Instagram post. A lot of businesses like to promote their offers, deals, and promotions in their regular Instagram posts, but adding that little zing and pop of the video will help make it stand out more to your followers. Do quick little teasers before you blow your followers’ collective minds with that deal that you’ve planned. Don’t forget to add your website or page to your Instagram profile as well. 


Whether you’re a brick and mortar business or strictly online, using Instagram can help keep people aware of your products, business, and give your followers that meaningful relationship through videos and pictures.

At Social Network MD, we can work with you to create stunning, meaningful, and well-crafted campaigns that convert. Contact us today to start that conversation.